Tag Archives: AAPL projections

Apple below $100

In a market like this one, it’s impossible to tell what is going to happen next. The smell of fear has been in the air with greed cowered by uncertainty. Greed may push back soon with earnings, and particularly guidance, dictating the short term path whilst oil and China, amongst other macro factors, will continue to dominate the overall direction.

Overall I remain cautious on equities with a downward bias. I am sticking to my conviction stocks whilst keeping cash on the sidelines until I find a blatant bargain or two. Notwithstanding that stance, it’s always good to look at your positions and see if some risk management re-weighting is called for. And that’s the reason for a quick look over Apple before its earnings next Tuesday.

Apple is in a hapless position currently and likely has to blow away the December quarter estimates (on the number of iPhones sold, the average price, and the gross margin received) PLUS give a strong March quarter guidance to move up in a meaningful way. Given that a repeat of the outstanding results of last December’s quarter (see post here) compared to current expectations is improbable, I would suggest Apple could trade around or below $100 for a while yet. Analysts, whilst screaming about its valuation, have become increasing negative on the December quarter and guidance for their Q2 quarter. Apple may struggle to come in much above the top end of its guidance of 77.5 million iPhones (it has come in above guidance for 5 consecutive quarters albeit at a steadily reducing level above the top estimate).

The geographic split of revenue, as per the graph below, will also be closely watched to see if China’s economy is impacting Asian growth.

click to enlargeAAPL Revenue by region Q42015

Despite its best efforts, Apple remains primarily a phone company with last year’s iPhone revenues making up two-thirds of the total, as per the graph below (with my estimates for Q1).

click to enlargeAAPL Revenue by product Q42015

I played with some estimates to stress the view on an AAPL valuation below $100. Taking a jaundice view of adjusting average analyst non-GAAP estimates for 2016 and 2017 plus some pessimistic estimates of my own on 2016 and 2017 (with iPhone slowing to sales of 220 million and 200 million compared to around 230 million for 2015), I estimated the forward PEs, excluding net cash (currently around $150 billion), as per the graph below (based upon diluted GAAP EPS, not the adjusted EPS analysts love) using tonight’s close of $96.30. The multiples are quarterly point estimates using the share price one month after the quarter’s end.

click to enlargeAAPL Forward 12 Month PE Ratios Q4 2015

The graph above clearly shows the swings in sentiment on Apple over recent years as the market grapples with the future demand for the iPhone after each upgrade cycle. Tuesday will indicate whether the current concerns about iPhone sales and margins peaking are justified. Other concerns, such as a possible $8 billion tax bill from the EU, pale in comparison to those iPhone concerns. Notwithstanding these real concerns, forward multiples of below 8 look too low to me given Apple’s operating record (unless you buy into the Apple could be the next Nokia thesis which I don’t).

By way of a comparison, my estimate for a similar graph for Google is below (again using diluted GAAP EPS). Google will be another stock where earnings for Q4 will be very interesting as they split out their figures in line with the new Alphabet structure and (maybe) demonstrate again their new emphasis on cost control. Expectations look high based upon its current valuation.

click to enlargeGoogle Forward 12 Month PE Ratios Q4 2015

The comparison does reflect positively on Apple’s current valuation multiple and I’m happy to hold the AAPL position I have. A key outcome from the AAPL earnings call will be if Cook can provide sufficient catalysts for Apple’s value to trade significantly above $100.

As always, time will tell.

 

Follow-0n Evening 26th after earnings: Over the next few days and weeks, I’m sure the chatter about Apple and the iPhone will likely get over-bearing. The delicately posed share price of $99.99 before earnings will come under pressure. Q1 revenues were at the lower range of expectations and Q2 guidance at $50-$53 billion is weaker than expected. China revenues showed slowing growth. On the positive side, the average revenue per iPhone in Q1 was higher than expected and operating margins were strong. I revised down my estimates for AAPL’s 2016 and 2017 diluted EPS (to $9.15 and $8.60) and iPhone sales to 210 million and 190 million. The revised revenue splits and forward PE multiples (at share price of $99.99) are shown below. Thesis, as per post above, on AAPL’s valuation remains basically unchanged although the share price see some selling pressure in the short term.

click to enlargeAAPL Revenue by region Q12016

click to enlargeAAPL Revenue by product Q12016

click to enlargeAAPL Forward 12 Month PE Ratios Q1 2016.png

Latest thoughts on AAPL valuation

In my previous post on AAPL in April, when the stock was trading around $400, I presented an analysis of three possible scenarios – Apple loses it’s cool, Apple matures gracefully, and Apple keeps on rockin’. Each of these scenarios involved some fanciful assumptions on the trajectory of Apple’s products which I clearly highlighted as likely to prove well off the mark in reality. I did say however, that “the purpose here is not to predict the future but to get an idea of Apple’s valuation given the views prevalent today”.

Well, although a fair amount has happened to AAPL over the past 6 months in relation to an iPhone/iPad/Mac product refresh, a new music steaming service and a number of shareholder friendly actions on buybacks, the hoped for visibility into AAPL’s medium term future remains somewhat elusive and will likely remain so in the short term. The speculated China mobile deal remains a possible short term catalyst.

The three opening observations in my April post do, in my opinion, remain valid: namely, that the iPhone is core to Apple’s future with no new “product category” currently envisaged having the potential to replace the dominant contribution that iPhone makes to profits in the medium term, that gross margins are likely to continue to fall in the face of increased competition, and that a Nokia/Blackberry rapid fall from grace is unlikely given Apple’s ecosystem and loyal customer base (for now!).

There is little point trying to redo the scenarios by replacing one set of assumptions with another so I have simply updated the current share price in the exhibit below.

click to enlargeAAPL DCF Scenario Projected Valuations November 2013

By way of disclosure, I did establish a small position in AAPL 6 months ago around $420, as my April post suggested. Against my expectations outlined in that post, market sentiment on AAPL has clearly moved around the “Apple matures gracefully” valuation from an “Apple loses its cool” bias firmly towards an “Apple keeps on rockin” bias. The exhibit below shows the most recent results from AAPL.

click to enlargeAAPL 2010 to 2013 Operating Metrics

The degree to which the change in market sentiment on AAPL over the past 6 months is due to underlying fundamentals or simply a function of general market bullishness is open to debate. One factor that cannot be underestimated is Apple’s own buyback programme with approx. 40 million shares repurchased over the past two quarters.

The iPhone and iPad product refreshes have no doubt had an impact on the short term perspective of AAPL. One factor that doesn’t seem to be discussed in the market is whether the product refreshes impact positively or negatively upon Apple’s brand or tests the loyalty of its customer over the longer term.

Market hype from the likes of Carl Icahn should be ignored (my view on the leech that is Mr Carl Icahn is expressed in a previous telecom post) and I don’t understand why Mr Cook is entertaining such distractions.

My own estimates for the holiday Q1 2014 quarter were blown away by Apple’s revenue projections. Based upon recent trends, I was coming up with revenue of $53-55 billion so the $55-58 billion suggest buoyant iPhone and iPad sales. If the China mobile deal comes through, Apple could also bring home a positive Q2.

The valuation graph below uses brokers’ estimates on earnings for 2014.

click to enlargeAAPL Multiples November 2013

So, overall, I am content to sit on my limited AAPL position to see what happens in Q1. Adding to the position (or establishing a new position) in AAPL is not advisable, in my opinion, given the current fair valuation, the still uncertain medium term prospects and the overall frothiness in the market right now.